✨ Digital Product Designer & Experience Architect ✨
Hi ✌🏼 I'm Vincent Ngu (pronounced "new"). I craft user-centered digital experiences that drive retention and business growth, bringing 10+ years of experience across platforms – from responsive websites and mobile apps to voice interfaces and spatial computing.
My career reflects a continuous growth mindset – evolving from designing individual screens to orchestrating cohesive experiences across complex ecosystems and emerging technologies.
I’m currently a Senior Product Designer on Crunchyroll's Viewer Experience (VX) team, where I serve as Design Lead for our Living Room Experience (LRX) platforms. My role involves shaping the VX across Android TV, Roku, Apple TV, Smart TVs, PlayStation, Xbox, and even Apple's Vision Pro. Getting to blend my design expertise with my love for anime has been an unexpected but amazing career path! (｡•̀ᴗ-)✧
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Impact Highlights
• Led Crunchyroll Vision Pro Day 1 launch app achieving 4.9/5.0 star rating, outperforming competing streaming platforms. • Established design patterns across 7+ Living Room platforms (gaming consoles, smart TVs, streaming devices), enabling simultaneous Crunchyroll feature launches. • Reduced mobile ordering friction by 75% for Panera customers, generating $3MM in revenue within one quarter. • Designed Panera voice experiences featured at Google I/O 2017 and Amazon's 2019 product announcement. • 5-time hackathon winner with projects green-lit by C-level executives at Panera and implemented in market tests.
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A selection of projects I’m particularly proud of, showcasing my work across different platforms and demonstrating how I turn design vision into reality.
I've been fortunate to collaborate with incredible teams at:
🍥 [**Crunchyroll**](<https://crunchyroll.com/>)💌 [**Lovepop**](<https://lovepop.com/>)