10+ years designing digital experiences, always for humans. Right now, that's millions of anime fans hitting play on Crunchyroll.
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Hi ✌🏼 I'm Vincent Ngu (pronounced "new"). I'm a Senior Product Designer leading the Play vertical at Crunchyroll — video players across web, mobile, living rooms, and visionOS. Getting to blend design craft with my love for anime has been an unexpected but amazing career path!
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Impact Highlights
• Led Crunchyroll Vision Pro Day 1 launch app achieving 4.9/5.0 star rating, outperforming competing streaming platforms. • Established design patterns across 7+ Living Room platforms (gaming consoles, smart TVs, streaming devices), enabling simultaneous Crunchyroll feature launches. • Reduced mobile ordering friction by 75% for Panera customers, generating $3MM in revenue within one quarter. • Designed Panera voice experiences featured at Google I/O 2017 and Amazon's 2019 product announcement. • 5-time hackathon winner with projects green-lit by C-level executives at Panera and implemented in market tests.
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A selection of projects I’m particularly proud of, showcasing my work across systems.
I've been fortunate to collaborate with incredible teams at:
🍥 [**Crunchyroll**](<https://crunchyroll.com/>)💌 [**Lovepop**](<https://lovepop.com/>)👑 [**DraftKings**](<https://www.draftkings.com/>)⚡ [**Drift**](<https://drift.com/>)